How Audi Came About

August Horch founded the German luxury car brand in 1899, with the first Horch car to leave the factory in Zwickau in 1901. Leaving the company in 1909, he then began another company in Zwickau continuing to use the Horch name for the brand. Sued for using the Horch name he then called his automobiles Audi, a Latin word that when translated means Hark or Listen. The Audi AG, as now known, is a subsidiary of the Volkswagen Group since 1964. The Company headquarters are located in Ingolstadt, Bavaria. The first Audi was a 2.6 litre four-cylinder model and this was followed by a 3.6 litre, a 4.7 litre and 5.7 litre model. These Audi cars proved to be successful, even on the racing circuit. Audi was also the first German production car to have left-hand drive brought out in 1921. The idea behind it was that a left-hand drive would have better traffic visibility, especially when manoeuvring. This proved highly successful for Audi sales.

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