Explore Cadillac's exciting lineup of luxury vehicles
Cadillac Sets The Standard For Luxury Cars
Among the beautifully built classic luxury cars produced at the start of the twentieth century in the USA, Cadillac led the field in the top ten annual car sales from 1904 to 1915, under the leadership of Henry Leland. Young Henry Leland, a farmer’s son grew up in Vermont and was taught that if you do a job, you do it thoroughly, no matter if important or unimportant. This provided him with the ability to have a firm approach to business later in life. Cadillac introduced the world’s first successful electric self-starter and the V8 engine - which was then installed in all Cadillac models beginning in 1915.
What is not commonly known is that Cadillac was actually formed under the Ford Company and built upon the remnants left over from a deal that went belly-up due to investor qualms.
After being purchased by General Motors in 1909, Cadillac became GM’s prestige division, which was responsible for producing commercial vehicles and institutional vehicles, such as; hearses, ambulances and limousines. By 1910, the company introduced the first car to ever be built with a closed frame body-style.
It was not long before Cadillac introduced vehicles that came with an electric powered ignition and headlights system. This was a major innovation that led to the company winning the Dewar Trophy twice. The Cadillac Company was also responsible for beginning the use of fast-drying Duco Lacquer Paints on vehicles.
Another Cadillac achievement was the introduction of the first V-Type 16-cylinder engine in passenger cars that was powerful, smooth and quiet. Cadillac also achieved a high-speed record in 1937, with a Cadillac LaSalle V8.
Luxurious and Innovative
The Cadillac reputation for luxury and innovation continued. In 1954, Cadillac was the first car manufacturer to provide power steering and automatic windshield wipers on its vehicles as standard. The top market position it had maintained through the years was lost for a while to the German luxury car manufacturer Mercedes-Benz during the 1980’s. However, it recovered and still remains a leader in the luxury car market.