Jeep is synonymous with power and versatility. It’s a vehicle that has gained popularity around the world and has been around for quite some time.
Jeep is an American automotive brand that serves a worldwide market. It’s a brand that is owned by Fiat Chrysler Automobiles and its history goes back all the way to 1941. The company’s current range of products include SUVs and off-road vehicles, although it manufactured pickup trucks in the past.
The company is known for their powerful off-road capabilities and the brand has gone through many changes over the years. Jeep has been manufactured under various companies, including Mitsubishi and Mahindra. Mitsubishi alone built more than 30 model cars.
Jeep was founded in 1941 and is headquartered in Ohio. It is widely believed that the word Jeep was derived from ‘GP’ which referred to ‘Government Purpose’ vehicles. The original trademark for the brand was filed in 1943 by Willys-Overland. The model MB Jeeps were the final ones manufactured by Willys-Overland, while the ones manufactured by Ford were named GPW. They were used by the U.S. military and an average of 145 vehicles were supplied to every infantry regiment. They were used for many purposes, including field ambulances, tractors and cable laying.
Today, the Jeep brand is known to have a very unique, functional design. So much so that the Museum of Modern Art displays it as part of its collection. Chrysler Canada currently sells four brands, Dodge, RAM, Jeep, and Chrysler. FCA Canada currently has 440 dealers and three manufacturing plants throughout Ontario.
Some of the popular Jeep models today include the Wrangler, which is one of the few vehicles today that has solid front and rear axles with four-wheel drive. The Wrangler has a popular design too, which is rugged, and perfect for a utility vehicle.Another popular vehicle manufactured by Jeep is the Cherokee, known for its great driving abilities, stylish looks, and comfortable driving. The Grand Cherokee is the luxury model that is also available in the Trailhawk edition, which is renowned for its amazing off-road capabilities. This version of the Grand Cherokee offers an enhanced interior with the SRT Performance Pages to tweak settings like torque split and transmission shift points. The Laredo models offer 295 HP, while the Sterling Edition offers 360 HP.
The company is known for its rugged, off-road capabilities and that’s one reason why the brand has remained so popular until today. These cars were seen in wars, used by armies, and even as utility trucks. Many competitors tried to imitate the vehicle, but not many have succeeded. Jeep hs always focused their advertising on the off-road capabilities. It’s what people associate the brand with, and what has set them apart from competitors all these years.