Maserati: Elegance, style, sportiness and performance
Experience allure, elegance, engineering excellence with Maserati cars
When it comes to performance vehicles, Maserati is a high-end brand that is synonymous with luxury and style. It’s an Italian brand and seen as an expensive option too.
Maserati is a very popular luxury brand that has been around for more than 100 years. The company manufactures a range of popular vehicles specifically aimed at the luxury market and is owned by Fiat Chrysler Automobiles. Maserati manufactures more than 75,000 cars every year, which includes models such as the Ghibli and the Quattroporte.
Maserati has their headquarters in Modena, Italy and has had many racing successes, even against giants such as Mercedes and Auto Union. The brand continues to be one of the best in performance cars today, with avid fans from all over the globe.
Maserati was founded in 1914 by brothers, Ernesto, Carlo, Bindo, Ettore and Alfieri. One of the first Maseratis was used to win the Targa Florio in 1926 and from there, the brand began making performance cars specifically for racing.
The logo of the brand gets its inspiration from the Piazza Maggiore’s Fountain of Neptune. The logo was suggested by a family friend and it was seen as very appropriate for the carmaker, especially since vigor and strength is represented by Neptune. The statue also represents Bologna, the original home city of the company.
Citroen took over Maserati in 1968 and it was again sold to Fiat in 1993. Fiat again sold 50% of the company to Ferrari in 1997 and Marco Tencone was added as the head designer in 2009.
Some of the popular cars under the brand include the Alfieri, the 3500 FT, and the MC12. The Alfieri was unveiled at the 2014 Geneva Motor Show and production started in 2016. It’s a very successful, well received model and has a 4.7 L V8 engine with a six-speed transmission.
The MC12 is a two-seater, limited production sports car with a 6.0 L, V12 engine. Only 50 cars were produced and were used to signal Maserati's return after 37 years.
Maserati is known for their luxury vehicles and sports performance. They have a range of popular cars and they continue to grow every year. With a significant background in motorsport, the company has a rich history and company culture that stood the test of time. Maserati remains a luxury brand to this day and you are considered fortunate to own one. Their tagline is therefore very suitable, “Luxury, sports and style cast in exclusive cars”.