Nissan was born out of competitiveness. American car manufacturers managed to nearly establish a monopoly in the Japanese market throughout the early 20th century, while Japan was waiting for its first brand to emerge. Yoshisuke Aikawa was the man who mastered the art of manufacturing and decided to implement everything he learned throughout his stay in the United States into a Japanese designed automobile. His success was not only crucial for his own company, but for the whole Japanese automobile industry.

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