2017 RAM 1500 wins Canadian Truck King Challenge for the third year in a row

December 01 2019

It is a remarkable achievement that 81% of all the Ram trucks sold in the past twenty-eight years are still on the road. Inside and out, the standard features and available systems of the Ram 1500 are technologically advanced and designed for enhancing your safety and comfort.

Not only is the Ram 1500 widely recognized for its fuel efficiency, it also has the merit of having won the Canadian Truck King Challenge for the third year in a row.

Furthermore, the Ram 1500 was the first truck ever to earn a major award for its interior design. The excellence continues with the 2017 models featuring luxurious interiors, versatile centre consoles as well as Class-Exclusive full-leather seating.

The Compelling Exterior of the Ram 1500

The unmistakable styling of the forward leaning signature crosshair grille is complemented by exciting wheel designs and dramatic paint colours. You can customize your Ram with monochromatic looks of two-tone paint, and chrome and powder-coated trim accents. The Ram 1500 comes with standard and available features such as aero-shaped mirrors, sculpted fog lamps, and aerodynamic wheel-to-wheel side steps, and Active Air grille shutters.

The model lineup

Ram is available for Canadians to buy from an impressive line of pickup trucks. There is the reliable ST, the more rugged styled Rebel, or the Sport, or you can select luxuriously fitted Laramie Longhorn and Laramie Limited. There is certainly a choice for everyone.

Interior choices

There are a variety of options available in the roomy interior, from the durable technical-grain vinyl in the Ram Rebel to the class-exclusive full-leather seating in the Laramie Longhorn or the Laramie Limited. The standard centre floor console allows for easy connection to devices such as a Smartphone or a tablet, and the luxury models have a full-leather lid and wood tambour sliding door. The regular cab models have useful rear storage behind the seats suitable for hauling longer items and providing hidden secure storage.

Technology at its best

As a driving comfort benefit, the 2017 Ram 1500 offers available automatic dual-zone temperature control that automatically maintains the driver’s and passenger’s preferred temperature. There is also an available Alpine Premium Audio System that features ten speakers, including a dual-voice-coil subwoofer. The ten-way power driver’s seat includes two-way lumbar adjust, power-adjustable pedals, and integrated switch bank that features access to a host of other convenience features.