A Look at the Top Selling RAM 1500

October 28 2019
CBB

Without a doubt, Ram has long been a disruptive player in the half-ton truck domain. In 1994, the Dodge Ram 1500, as it was called, changed the game by replacing the traditional square shape of trucks with a body reminiscing a retro miniature version of a truck. The consumer response has been so positive that Ford and Chevrolet were quick to do the same. In the mid-2000s, Ram started offering a luxury version of this truck and shortly thereafter, GM and Ford followed suit. In 2013 and 2014, Ram again raised the bar, equipping their truck with a six-speed automatic transmission system and then offering a diesel engine for lighter trucks. The idea made its way onto the market, and GM and Ford have once again followed Ram's lead.

The fully redesigned 2019 Ram 1500 is entering the market at a very interesting time for anyone looking for a full-size pickup truck. A year after the redesign of the Ford F-150 and a few months before the debut of a new generation of the Chevrolet Silverado / GMC Sierra duo. Ram sees its rivals adjust with turbo diesel offers, not to mention many improvements to their cabins. All aimed at meeting the high standards of quality established by the older generation of the Ram 1500.

Fortunately, the engineers of the FCA group have not been idle. The 2019 model offers not only a sumptuous interior but one that is more user-friendly and loaded with new generation technologies with which competitors can’t contend with. A look under the hood also reveals the all new and revolutionary eTorque light hybrid system, making the Ram 1500 the first "electrified" truck in over a decade.

Like its rivals, a bewildering array of the 2019 Ram 1500 versions is in Canadian dealerships. From bottom to top of the range trims, you'll find the Tradesman, Bighorn, Sport (unique to the Canadian market), Rebel, Laramie, Longhorn, and Limited variants.

Powertrain 

Under the hood of 1500, Ram has installed a range of engines some of which are complemented by an electric mill providing extra power at low speeds and ensuring better fuel economy (these variants are called eTorque). The mid-range Laramie is powered by one of Ram's rarest non-semi-hybrid powertrains on the with a 5.7-liter Hemi V8 engine producing 395 horsepower and 410 lb-ft of torque. It is coupled with an automatic eight-speed transmission system.

Acceleration and Fuel Consumption 

Despite its inherited powertrain, the Ram 1500 has much higher performance on track than previous models. Thanks to the design that Ram's engineers employed. The new truck reaches 100 km/h in 6.1 seconds and has a top speed of 150.8 km/h making it much faster than the older model. Braking and fuel consumption are the only elements that have not been improved on the new truck: like the 2013 model, the 1500 Laramie 2019 needs 37.2 meters to brake from 100 km/h. And while these numbers are impressive, the RAM 1500 remains a gas guzzler.

Interior: Spacious and Spectacular

The Ram exudes a style as unique and distinguishable as the model that superseded the generation. However, the decision by the manufacturer to soften its style - including eliminating the X-shaped grid (still available on the off-road version Rebel) – emanates a refreshing allure at a time when rival manufacturers are using generic and cut-off styles.

The cabin, is imposing and massive, with an extra 4 four inches on its length, which translates into more space for the occupants, both front and rear. High-end variants Longhorn and Laramie are forces to be reckoned with. The quality of the leathers, the rigour of their assembly and the number of features offered are dazzling. To be precise, there are interesting features such as heated and ventilated seats, plenty of USB and USB-C ports, and wireless charging for mobile devices. In the Longhorn version, there is even a handmade logo embedded into the woodwork of the dashboard.

The Ram 1500 remains an attractive option for anyone looking for a full-size pickup truck. With luxurious variants such as the Limited trim which offers the most exclusive cabin of all American manufacturers and a cabin that is surprisingly spacious and comfortable, the Ram 1500 provides a level of comfort and functionality that supersedes that of its rivals.