Backgrounder: 2019 Canadian Black Book Best Retained Value Awards
December 04 2019
Canadian Black book announces the 2019 winners of The Canadian Black Book Best Retained Value Awards acknowledging vehicles that retain the highest percentage of their original MSRP after four years.
About Canadian Black Book
For almost 60 years, Canadian Black Book has been the trusted and unbiased Canadian automotive industry source for vehicle values. Canadian Black Book tools and information are considered ‘The Authority’ for vehicle values not only by car dealers and manufacturers, but also the leasing, finance, insurance and wholesale sectors.
For the past eight years, consumers have also benefitted from the same expert insight. In 2010, Canadian Black Book introduced their consumer website that includes free online tools for calculating a vehicle’s Trade-in Value, Future Value and the Average Asking Price. In 2018 Canadianblackbook.com, a distinctly Canadian resource for car buyers and sellers, was redesigned with a new user and mobile friendly interface with even more free consumer tools, such as the industry firsts Equity Calculator.
About Canadian Black Book Best Retained Value Awards
The Canadian Black Book Best Retained Value Awards acknowledge vehicles that retain the highest percentage of their original MSRP after four years. This is extremely valuable information for the consumer, given that depreciation is the single largest expense of vehicle ownership. For 2019, the awards program analyzed model year 2015 cars and trucks in 23 categories. This year’s awards introduce three new categories – Sub-compact Luxury Crossover, Sub-compact Crossover and Batter Electric Vehicle. 2007 was the first year of the awards, 2019 marks the twelfth year of presenting them to deserving OEMs.
2019 is the third year Canadian Black Book awards its ‘Overall Brand’ awards, which calculates the average retained value across each OEMs product lines, in three categories – Car, Truck & Crossover/SUV and Luxury. This is the second year presenting these three telling honours.
-2019 IS THE 12TH ANNIVERSARY FOR THE CANADIAN BLACK BOOK BEST RETAINED VALUE AWARDS
-2018 posts the second best all-time record for overall industry average retained value at 52% just behind last year’s record of 53%
-‘Overall Brand’ awards go to (all three repeat winners from last year):
-Car – Toyota
-Truck & Crossover/SUV – Toyota
-Luxury - Porsche
-Ford Mustang wins in its segment for first time, holding 64% of its 2015 original MSRP, after seven straight years of Dodge Challenger wins
-BMW i3 wins the first ever ‘Zero Emission’ category
-Jeep Wrangler wins nine consecutive years in its segment holding 85% value
-Toyota + Lexus Brand combined, earned 12 wins (including the 2 Overall Brand awards) and 18 mentions (1st, 2nd, 3rd), leading the way for the 12th year in a row and making 2019 its most dominant showing ever
-GM sweeps Full-size Cross/over SUV category for the first time this year with their vehicles earning 1st, 2nd and 3rd places
-18 Toyota mentions (1st, 2nd, or 3rd), 12 mentions combined from Nissan, Honda, and Subaru keep Japanese OEMs ahead in retained values with 30 total mentions vs 28 in 2018. Europe has 22 (up from 18 last year), North America has 21 (up from 12 last year) and Korean brands earned two
-Looking at wins by region, Japanese manufacturers lead the way with twelve first place finishes, followed by European brands with nine wins, and North America with six
-‘Small Pickup’ as a category held its value best at 73%, followed by ‘Premium Sports Car’ at 64%
-‘Luxury Car’ retain the least amount of their value of any category at 37%, with next lowest being ‘Sub Compact’ 44%
-Toyota’s first place wins in ‘Small Pick-up’ (Tacoma) and ‘Full-size Pick-up’ (Tundra) class, extended its run in both categories for ten straight year
-Chevrolet Corvette for the second year in a row wins ‘Premium Sports Car’
-Toyota Camry has won four years in a row in ‘Mid-size Car’
-Toyota Avalon has won eight out of ten years in ‘Full-size Car’, and three straight
-Toyota Sienna unseats the Honda Odyssey after winning 7 of the past 9 year in ‘Minivan’
-Porsche Panamera wins for sixth consecutive year in ‘Premium Luxury Car’
-Chevrolet City Express wins its first ever in ‘Compact Commercial Van’
-Jeep Renegade wins first ever ‘Sub-compact Crossover’
-Mercedes-Benz GLA wins first ever ‘Sub-compact Luxury Crossover’
2019 Canadian Black Book Best Retained Value Award Results: