Backgrounder: 2019 Canadian Black Book Best Retained Value Awards

December 04 2019

Canadian Black book announces the 2019 winners of The Canadian Black Book Best Retained Value Awards acknowledging vehicles that retain the highest percentage of their original MSRP after four years.

About Canadian Black Book

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For almost 60 years, Canadian Black Book has been the trusted and unbiased Canadian automotive industry source for vehicle values. Canadian Black Book tools and information are considered ‘The Authority’ for vehicle values not only by car dealers and manufacturers, but also the leasing, finance, insurance and wholesale sectors.


For the past eight years, consumers have also benefitted from the same expert insight. In 2010, Canadian Black Book introduced their consumer website that includes free online tools for calculating a vehicle’s Trade-in Value, Future Value and the Average Asking Price. In 2018, a distinctly Canadian resource for car buyers and sellers, was redesigned with a new user and mobile friendly interface with even more free consumer tools, such as the industry firsts Equity Calculator.


About Canadian Black Book Best Retained Value Awards

2019 CBB Retained Value Award


The Canadian Black Book Best Retained Value Awards acknowledge vehicles that retain the highest percentage of their original MSRP after four years. This is extremely valuable information for the consumer, given that depreciation is the single largest expense of vehicle ownership. For 2019, the awards program analyzed model year 2015 cars and trucks in 23 categories. This year’s awards introduce three new categories – Sub-compact Luxury Crossover, Sub-compact Crossover and Batter Electric Vehicle. 2007 was the first year of the awards, 2019 marks the twelfth year of presenting them to deserving OEMs.
2019 is the third year Canadian Black Book awards its ‘Overall Brand’ awards, which calculates the average retained value across each OEMs product lines, in three categories – Car, Truck & Crossover/SUV and Luxury. This is the second year presenting these three telling honours.

2018 Highlights:

  • -2018 posts the second best all-time record for overall industry average retained value at 52% just behind last year’s record of 53%
  • -‘Overall Brand’ awards go to (all three repeat winners from last year):
    • -Car – Toyota
    • -Truck & Crossover/SUV – Toyota
    • -Luxury - Porsche
  • -Ford Mustang wins in its segment for first time, holding 64% of its 2015 original MSRP, after seven straight years of Dodge Challenger wins
  • -BMW i3 wins the first ever ‘Zero Emission’ category
  • -Jeep Wrangler wins nine consecutive years in its segment holding 85% value
  • -Toyota + Lexus Brand combined, earned 12 wins (including the 2 Overall Brand awards) and 18 mentions (1st, 2nd, 3rd), leading the way for the 12th year in a row and making 2019 its most dominant showing ever
  • -GM sweeps Full-size Cross/over SUV category for the first time this year with their vehicles earning 1st, 2nd and 3rd places
  • -18 Toyota mentions (1st, 2nd, or 3rd), 12 mentions combined from Nissan, Honda, and Subaru keep Japanese OEMs ahead in retained values with 30 total mentions vs 28 in 2018. Europe has 22 (up from 18 last year), North America has 21 (up from 12 last year) and Korean brands earned two
  • -Looking at wins by region, Japanese manufacturers lead the way with twelve first place finishes, followed by European brands with nine wins, and North America with six
  • -‘Small Pickup’ as a category held its value best at 73%, followed by ‘Premium Sports Car’ at 64%
  • -‘Luxury Car’ retain the least amount of their value of any category at 37%, with next lowest being ‘Sub Compact’ 44%
  • -Toyota’s first place wins in ‘Small Pick-up’ (Tacoma) and ‘Full-size Pick-up’ (Tundra) class, extended its run in both categories for ten straight year
  • -Chevrolet Corvette for the second year in a row wins ‘Premium Sports Car’
  • -Toyota Camry has won four years in a row in ‘Mid-size Car’
  • -Toyota Avalon has won eight out of ten years in ‘Full-size Car’, and three straight
  • -Toyota Sienna unseats the Honda Odyssey after winning 7 of the past 9 year in ‘Minivan’
  • -Porsche Panamera wins for sixth consecutive year in ‘Premium Luxury Car’
  • -Chevrolet City Express wins its first ever in ‘Compact Commercial Van’
  • -Jeep Renegade wins first ever ‘Sub-compact Crossover’
  • -Mercedes-Benz GLA wins first ever ‘Sub-compact Luxury Crossover’

2019 BRVA Award

2019 Canadian Black Book Best Retained Value Award Results:

Overall Brand Awards
Car Toyota
Truck & Crossover/SUV Toyota
Luxury Porsche


MODEL 1st 2nd 3rd
Sub-compact Car Toyota Yaris Toyota Prius c Honda Fit
Compact Car Toyota Prius v Toyota Corolla Subaru Impreza
Mid-size Car Toyota Camry Honda Accord Hyundai Sonata
Full-size Car Toyota Avalon Dodge Charger Chevrolet Impala
Entry Luxury Car Lexus CT200h Lexus IS-Series Lexus ES
Luxury Car Audi A7 Mercedes-Benz E-Class Lexus GS Series
Premium Luxury Car Porsche Panamera Mercedes-Benz S-Class Mercedes-Benz CLS-Class
Premium Sports Car Chevrolet Corvette Alfa Romeo 4C Porsche 911
Sports Car Ford Mustang Dodge Challenger Audi TT
Small Pickup Toyota Tacoma Chevrolet Colorado GMC Canyon
Full-size Pickup Toyota Tundra RAM 3500 Ford F250 S/D
Minivan Toyota Sienna Honda Odyssey Kia Sedona
Full-size Van Mercedes-Benz Sprinter 2500 RAM ProMaster 3500 RAM ProMaster 2500
Compact Commercial Van Chevrolet City Express RAM Van Ford Transit Connect
Compact Crossover/SUV Jeep Wrangler Nissan Xterra Honda CR-V
Mid-size Crossover/SUV Toyota 4Runner Toyota Highlander Honda Pilot
Full-size Crossover/SUV Chevrolet Tahoe Chevrolet Suburban GMC Yukon
Compact Luxury Crossover/SUV Porsche Macan Lexus NX 200t/300h BMW X4
Mid-size Luxury Crossover/SUV Lexus GX460 Porsche Cayenne Land Rover LR4
Full-size Luxury Crossover/SUV Mercedes-Benz G-Class Land Rover Range Rover Land Rover Range Rover Sport
Sub-Compact Luxury Crossover Mercedes-Benz GLA-Class Audi Q3 MINI Countryman
Sub-Compact Crossover Jeep Renegade Nissan Juke Chevrolet Trax
Zero Emission BMW i3 Nissan Leaf Smart Fortwo-Electric

Winners for the Past Three Years

MODEL 2018 2017 2016
Sub-compact Car Toyota Prius c Toyota Prius c Honda Fit
Compact Car Toyota Prius V Subaru XV Crosstrek Toyota Prius V
Mid-size Car Toyota Camry Toyota Camry Toyota Camry
Full-size Car Toyota Avalon Toyota Avalon Dodge Charger
Entry Luxury Car Mercedes-Benz CLA-Class Volvo XC70 Volvo XC70
Luxury Car Lexus GS Series Audi A7 Audi A7
Premium Luxury Car Porsche Panamera Porsche Panamera Porsche Panamera
Premium Sports Car Chevrolet Corvette Porsche Boxster Porsche Cayman
Sports Car Dodge Challenger Dodge Challenger Dodge Challenger
Small Pickup Toyota Tacoma Toyota Tacoma Toyota Tacoma
Full-size Pickup Toyota Tundra Toyota Tundra Toyota Tundra
Minivan Toyota Sienna Honda Odyssey
Toyota Sienna
Honda Odyssey
Full-size Van RAM ProMaster Mercedes-Benz Sprinter Nissan NV Van
Compact Commercial Van RAM Cargo Van Nissan NV200 Ford Transit Connect
Compact Crossover/SUV Jeep Wrangler Jeep Wrangler Jeep Wrangler
Mid-size Crossover/SUV Toyota FJ Cruiser Toyota FJ Cruiser Toyota FJ Cruiser
Full-size Crossover/SUV Chevrolet Tahoe Toyota Sequoia Toyota Sequoia
Compact Luxury Crossover/SUV Mercedes-Benz GLK-Class Audi Q5 Audi Q5
Mid-size Luxury Crossover/SUV Porsche Cayenne Porsche Cayenne Porsche Cayenne
Full-size Luxury Crossover/SUV Mercedes-Benz G-Class Mercedes-Benz G-Class Audi Q7


Media Contact: Conrad Galambos, 905.979.7039,