Can the Nissan Altima Compete with Rivals?

March 24 2020

There is one thing that you can say with certainty about the sedan market, and that is that it's highly competitive. Many cars on the modern market need to pack so much punch into such small places and to be able to outshine the competition, modern sedans need to offer a variety of features, a smooth drive and an attractive body shape, all at a reasonable price.  So, where does the Nissan Altima stand in this overpopulated market? Well, to start it has all the things that make it a strong competitor.

The Nissan Altima is a five-passenger midsize car that has been manufactured since 1992, a continuation of the Bluebird line which first began in 1957. Therefore, it's had a fair few years for trial and error, and the 2019 range made no mistake with its delivery on the new unveiling. To start Nissan has included an all-wheel drive for the very first time, which will be available on all five trims, SSRSVSL and Platinum. This news got the palms of drivers everywhere sweating with anticipation, if there’s anything that makes a car better in Canada it’s a car with all-wheel drive. The designers of the Altima made some other bold changes with this year’s model, including two new engines, sophisticated driver aids and seating that is built from NASA derived technology.

From the outside there isn’t a world of change, however there are a few noticeable differences, the grille for example is taller than previous models. It's also longer, lower and wider, which gives it a more athletic physique. However, it’s the interior that really sets it apart from the earlier generations with an upmarket almost luxurious feel, inside it’s the perfect combination of clean, simple and high tech. An attractive 8-inch infotainment screen fitted out with Apple CarPlay and an Android Auto comes standard on every 2019 Altima, a nice addition from Nissan for car buyers with a lower budget. 

In recent years the sedan market has been in decline, this is partly due to the consumers desire for SUVs, light trucks and crossover vehicles in Canada. Global sedan sales have fallen sharply, plunging to 30 percent of the new car market, from 70 per cent just over 10 years ago. In order to increase the popularity of the sedan, Nissan has put their thinking hats on and devised some interesting new features and technology in order to regain the interest of the Canadian car buyers. The best place to begin was adding one of the key capabilities that made the SUV so incredibly popular, an all-wheel drive feature. For the very first time they were offering the chance to drive an Altima where no sedan has every set a tyre before, and according to Nissan, the addition of all-wheel drive adds about 120 pounds to the Altima, which is a pin drop in the ocean. 

Nissan have also taken into consideration that with great power comes great responsibility. In order to settle any nerves of a driver venturing into the unknown they’ve added a plethora of safety features. It comes standard with automatic emergency braking and forward collision warning. Other safety features include traffic sign recognition, a 360-degree camera, and adaptive cruise control. This last feature is a vital part of Nissan’s ProPilot driver-assistance system, which permits the driver to safely follow a vehicle in front with the help of braking, acceleration, and a small amount of steering assistant all being supplied automatically by the Altima. With all these features it surely makes the Nissan Altima a force to be reckoned with.