Canadian Black Book Celebrates 60 Years as Canada’s Leader in Automotive Data and Analytics

October 13 2021

In 1961 William (Bill) Ward, a legend in Canada’s auto sector, entered a partnership with Black Book in the U.S., who had been operating for six years already. At that time, William Ward Publishing licensed the Black Book trademark for use in Canada, and Canadian Black Book was born.

William Ward, Founder of Canadian Black Book

Bill began the company by traveling from dealer-to-dealer across Ontario to begin selling little black books stacked full of valuation data for all makes and models of cars in Canada. That quickly became a national endeavour, and the CBB team and its reputation began to grow. In short order, Canadian Black Book was solidified as the preeminent provider of used vehicle values to the Canadian auto industry.

From day one, the company has always prided themselves on
the fact that they provide the most precise valuation data derived from
entirely Canadian transactional information. To this day, CBB Auction spotters
can be seen at all major Canadian physical auctions and online, continuing
Ward’s vision of providing the Canadian automotive industry with Canadian data,
driven by Canadian people.

“The history and reputation of this company has secured its
place as the most well-known and trusted source for vehicle valuation data for Canada’s
OEMs, banks, financers, insurers and dealers alike,” says Yolanda Biswah, Senior Vice President and General Manager at Canadian
Black Book. “What sets us apart is our commitment to providing Canada’s
auto sector with Canadian specific data and advanced analytics. Bill Ward
figured this out many years ago, and today we continue his legacy. Our clients
constantly tell us how valuable our domestic based data is to assist with their
business goals.”

In 2000,
Canadian Black Book entered the digital age. At that time, the company began to
distribute its data in a digital format. Soon after, in 2001, the CBB Trade-In
Tool was launched. The next development came in 2002, with the launch of the
first website.

Bill Ward handed the business over to his daughter Kathy Ward in 2006,
who he acknowledged was better positioned to bring the business further in the
era of digital solutions. In 2015, Kathy negotiated the sale of Canadian Black
Book to Hearst, who owns and operates Black Book (US).

Today, the
company has grown into a leading data provider of vehicle
valuations, residual value forecast solutions, data and analytics and VIN
decoding.  Canadian Black
Book tools and information are considered the authority for vehicle values across
the industry. In 2020, Canadian Black Book is bringing to market its Enhance
Vehicle Matching (EVM) solution, which will allow the industry to more precisely
decode 17-digit VINs down to a specific trim package.