COVID-19 Weekly Automotive Market Update 1/5/2021

January 05 2021

From our team at Canadian Black Book to you, we wish you a very Happy 2021!


• For the last week of 2020, Canadian wholesale vehicle prices for Cars and Trucks declined for the twelfth week in a row.
Car segments decreased in wholesale value, on average, by -0.30% from the previous week. The week of December 24 saw a similar decline of -0.33%.
Truck segments decreased in wholesale value, by -0.13% for the last week of the year. The previous week yielded a -0.09% decrease in values.
The Canadian dollar closed the year at $0.7854, very close to the two-year high set on December 17, 2020. As the dollar continues to strengthen, this could have a negative effect on demand for Canadian exports of used vehicles to the U.S.
U.S. wholesale used vehicle prices weakened again for both Car and Truck segments last week. Car wholesale prices fell by -0.70%, and Trucks were down by -0.33%.
• The CBB Used Vehicle Retention Index for December set a new all-time high at 111.5 Index points, up 0.7% from November 2020 and 2.9% from December 2019.

With 2020 now fully and completely in the rear-view mirror, we have reason to look ahead to 2021, with a refreshed sense of optimism. Admittedly, some of the same trends that doggedly weighted the industry down in 2020 persist, however the path to resolve the crisis is now clearly marked. It revolves around the recovery to the health of the world, followed by economic rebuilding. The vaccination rollout, not only here in Canada but globally, is the key to the restoration of businesses and the lives of so many.

The two key trends that Canadian Black Book expects to chart the course for 2021 are the essential economic fundamentals of supply and demand. On the supply side, we foresee intermittent interruptions to vehicle assembly and parts production worldwide. This will persist until such time that immunization and the health of the people involved in making cars, and their tens of thousands of parts, are fully resolved. Given that there is some resistance to vaccination, and in some cases an inability to receive a vaccine, there could be some lingering after affects. Hopefully, they are expected to be significantly less of an issue after the end of the third quarter.

Regarding demand, consumer confidence and the level of perceived personal safety to go out of the house to shop for a new or used car will be equally critical. Currently, with various restrictions nationally, as well as leaders encouraging Canadians to stay home, this is not expected to set the stage for a strong start to retail sales for 2021.

The year did end on a positive note in terms of consumer confidence in Canada, which continued to build, after news that vaccinations had begun. According to the Bloomberg-Nanos Index, consumer confidence has gained a full five percentage points in the past four weeks. Consumers in B.C. are the most optimistic, as their data shows a one-year high in confidence. It is interesting to note that Canadians are exceptionally confident in real estate prices. Sentiment that expects real estate prices to rise is now at a three-year high.

Statistics Canada reported last week that the construction industry continues to show great strength as it rebounds from a low point in April 2020. The value of building permits rose 12.9% to $9.4 billion for November 2020, which is the third highest monthly value on record. Driving this growth was the issuance of large building permits for multi-family dwellings in B.C. and Ontario and a large office building project in Toronto. The value of residential building permits also rose to new record highs in November, increasing 10.0% to $6.4 billion. Every province had positive results for residential permits, except for Nova Scotia and Prince Edward Island, which reported small declines.

Statistics Canada continued to report positive news in its Survey of Employment, Payrolls and Hours (SEPH) for October. The number of Canadians receiving pay or benefits from an employer continued to rise in October, up by 183,700 or 1.2% compared to September. This still leaves the economy with a large 6.1% gap compared to the February 2020 pre-COVID level. As the economy continues to rebound, and eventually as various restrictions are lifted, it is expected that there will be month-over-month positive growth for employment for 2021.

After such a challenging year, we certainly hope that the trend for 2021 will lead our collective health, the economy and the auto sector in a much better direction.


Canadian Black Book’s Automotive Analyst team has a combined 70+ years of insight and experience in the automotive industry. Through ongoing communication with auctions, dealers, remarketers, finance companies and vehicle manufacturers, our dedicated team of Canadian market analysts closely track vehicle prices in order to independently monitor and report the market via daily price updates. In addition, our survey personnel and industry analysts attend (virtually at the present time) major auctions in Canada daily.

Auction Insights

• The Canadian wholesale auction environment begins 2021, as it ended 2020, in an online-only format. Restrictions imposed by various jurisdictions across the country, forced in-person remarketing channels to operate in this manner, beginning in the spring of 2020. The expectation is that “online-only” will continue to be the only option for much of the country, at least until widespread vaccinations are completed and daily case count numbers have sustainable low levels.
• For the last two weeks of December, the team at Canadian Black Book reported fewer bidders, which is not surprising given the typical slowdown over the holidays. Leading up to the holidays it was typical to see fewer than 200 bidders in a lane, which is down considerably from the typical number of bidders noted earlier in the fall.
• Auction operators continue to allow potential bidders to visit auction yards to review vehicles before sales begin. This is helpful at building bidder interest and confidence in the product.

Auction Volume

Typically, the end of December is a slower time for all remarketing channels. CBB reports that auction volumes have been slowly declining since mid-September. For the last two weeks of the year, CBB estimates that open auction volumes are now approximately 50% compared to October levels. Some of this decline is caused by natural Canadian market seasonality, as well as shorter supply across all segments.

That said, 2020 has ended with a stubborn shortage of used vehicles. This has been an issue since August, when the rebound in sales consumed the limited stock available in the market. With a 10% decline in new vehicle sales for November, and an expected weak December (yet to be reported), the number of vehicles entering the wholesale market as a trade-in continues to trend downwards.

Feedback from the market to our team indicates that a much larger than normal percentage of grounding dealers are continuing to buy up end-of-lease vehicles. Some desirable vehicle brands and segments are almost at zero returns at end-of-lease. This persistent trend means that a substantial amount of the normal natural supply of used vehicles are not coming to market at all. Further adding to the diversion of stock from open auctions are the various upstream closed auctions, which divert more stock from the open auction.

For the first quarter of 2021, it is Canadian Black Book’s outlook that the wholesale market will continue to see lower than ideal inventory levels of used vehicles. Over the past two weeks, our proprietary market analytics tools reported that the 14-day moving average (it is denoted by the green line below) number of days to turn for used vehicles, listed for sale by retailers, has remained at 47 days. This key metric has remained around this mark since mid-October. Indeed, it is positive that it has not trended lower during this time, however it also means that the market remains chronically short of stock. Inventory was at a high of 75 days at the end of May, but then sharply declined and has remained essentially flat since mid-October. The low for 2020 was 45 days, back on October 11th.

For the level to be more “normal,” we would need to see a gain to above 60 days, which is a significant gap, considering we are well into the slower time of year. CBB expects that many retailers, given all the market uncertainty, may also be strategically keeping inventory levels much lower than normal, for the time of year.

Auction Sales Rate

For the last two weeks of the year, the sell-through rate at auction remained unchanged, as compared to the second week of December, with an average of 40%. This is a much lower level than what our team has observed in recent months and frankly continues to be surprising, given the market feedback on short supply. The assumption is that buyers are looking for year-end deals and consigners are not willing to compromise their floors to sell units. Overall, recent rates are much lower than the elevated rates (consistently 90%+) seen earlier in 2020. Given these low sales rates and softening prices, our team anticipates that sellers will be forced to lower floor prices in order to sell more product, early this year.


As has been the trend since early October of last year, Canadian Car and Truck segments’ average wholesale values both declined last week. Car segments fell by -0.30%, and Trucks by -0.13%. For the preceding week, Trucks declined marginally by -0.09%, and Cars declined by a significant -0.33%.

The results at the end of December make for twelve consecutive weeks of average declines in wholesale values. For Trucks the average weekly decline during that period is -0.16% and 0.19% for the Care segments.

We end December 2020 with an average weekly drop of -0.22% for Cars and -0.24% for Trucks. This continues the trend of milder declines than the same time in 2019, which saw a reduction of -0.36% for Trucks and -0.34% for Cars.

Of the nine Car segments Canadian Black Book tracks, all of them declined last week.

Canadian Black Book Car Segment Values January 5, 2021

The largest decline in value was seen in the Sporty Car segment, which was down by -0.51%. Sub-Compact Car yielded the second largest decline for the week at -0.46%. The third largest decline was in the Near Luxury Car segment, with a decrease of -0.45%.

Truck segments yielded milder declines compared to Car, with an average decline of -0.13%. Of the thirteen Truck segments CBB tracks, four gained value and nine saw losses for the week.

Canadian Black Book Truck Segment  Values, January 5, 2021

The largest increase for last week was noted in Full-Size Pickup trucks at a gain of 0.37%. This follows an increase from the preceding week of 0.29%, halting five weeks of declines for this key segment. The commercially oriented Compact Van segment was up by 0.30% making it the second largest gainer. Rounding off the top three was the Small Pick-up Truck segment, which increased in value for the week by 0.21%.

Weekly changes, on a percent basis, in wholesale values are shown in the graph below. This is the output from one of our proprietary wholesale market analysis tools- Canadian Black Book Visual Analytics. In the line graph below (Canada – Weighted % Change in Value by Segment for 2- to 8-year-old models), we illustrate trended changes in wholesale value week-over-week. The data set is based on our team’s review of transactions collected and analyzed from the Canadian wholesale market.

Car segments are displayed in blue, and Trucks are denoted by the red line. Light Trucks include Vans, SUV/ Crossovers, and Pickup Trucks. In April 2020, values began their decline as a result of the chaos created by the pandemic. As you will recall, this is the time that many areas in Canada were under mandatory shutdown orders and many other regions saw voluntary closures of dealerships. This was followed by an even sharper rise in values, and subsequent softening to where the market rests today.


Last week, the U.S. wholesale auto market continued its streak of significant week-over-week value declines. Both Car and Truck segments again decreased for the week. Trucks were down for the seventeenth week in a row, with a loss in wholesale value of -0.33%, similar to the -0.35% loss from the previous week. U.S. Car segments showed losses of -0.70%, steeper than the previous week’s -0.62% decline. This performance extends the run of value deterioration for Cars, to eighteen consecutive weeks.

For the last week of 2020, the Canadian dollar continued to show strength, ending the year very close to a two-year record of $0.7854 US for $1.00 CDN. The two-year record high was set on December 17, 2020 at $0.7863. For 2020, the CDN had a net positive change of $0.02. What is truly remarkable is the end of the year rally to gain a remarkable $0.10, from the low of $0.6898 back on March 18, 2020.

There is still about a $0.05 buffer before the Canadian dollar enters the range that CBB feels is where exports of vehicles to the U.S. become much less desirable. If the Canadian dollar continues to strengthen, this of course makes Canadian vehicles more expensive for U.S. buyers, decreasing demand and putting downward pressure on prices.


As illustrated by the CBB Used Vehicle Retention Index for December 2020, we note an average month-over-month price increase of (when adjusted for seasonality) 0.7%, which results in a total increase of 2.9%, from December of 2019. This places the CBB Used Vehicle Retention Index at a new all-time high, since the beginning of the Index in 2005.

There was an unusually broad range of changes over the past year. They range from a gain of 3.4% for February, to a decline of -5.3% for June. The year-over-year change is 3.2 index points or 3%.

Canadian Black Book Used Vehicle Value Retention Index for December 2020 - Record High!

Our expectation is that used vehicle retail demand will slowly weaken and the market will see a gradual increase in supply of used inventory. Due to these market forces, Canadian Black Book forecasts a continued drop in wholesale prices this winter, relative to highs seen in recent months. This will be followed by a more lasting recovery and greater stability of values, depending on the general state of the economy and demand for vehicles.

Short-Term Outlook (Fall/Winter of 2020)

We project a continued slow decline in wholesale prices compared to our pre-COVID-19 baseline forecast. The largest contributor is the economic damage as a result of the impact of COVID-19. In August 2020, we did revise our outlook based on positive signs, in terms of used vehicle pricing trends. We expect wholesale prices will still be 10% lower, on average, compared to our spring 2020 pre-COVID-19 projections, over the next three to nine months. We expect to see more declines through the winter months, with a lasting recovery beginning later in 2021.

Our outlook forecasts Car segments will decline by 13% during this period of time. However, we do expect that Truck and Crossover/SUVs will lose less value and will only decline by 8%. This is an optimistic revision to our previous forecast, which was made in mid-August, as the initial rebound in values has been stronger and earlier than expected.

We also anticipate that older (more than six-years-old), less expensive vehicles in average condition will not decline as much due to increased demand for these units. The selective demand lift is expected to be driven by consumers seeking low cost, reliable transportation. COVID-19 and the resulting social distancing practices are expected to cause some regular transit riders and ride sharing customers to transition to vehicle ownership, which will fuel some incremental industry sales.

Long-Term Projections (36-Month Residual Values, Summer/Fall of 2023)

The effects of the pandemic will continue to be felt three years from now. However, we project that residual values will return to the pre-COVID-19 baseline as used supply will decline, as a result of lost retail and fleet sales throughout the remainder of 2020 and into 2021.


Retail Prices

For the last week of 2020, the average asking prices for vehicles listed for sale on dealer lots remained essentially flat. The 14-day moving average is now at $28,477 and has changed very little from early December. Prices were at their highest in early May, but then declined until mid-September, when they began a rebound and stabilization phase. From mid-September to the end of December, prices rose approximately 2%. With inventory continuing to be short, it is not surprising that recent price trends are positive. This estimate is based on analysis of just under 100,000 vehicles on a weekly basis, listed for sale by retailers in Canada.

CBB Active Retail Listing Prices for January 5, 2021

Retail Insights

• At the time of writing this update, the final retail sales tally for 2020 remains unknown.
• For December, the expectation is another significantly depressed month, especially given the various measures of lockdowns impacting so much of the population.
• At the end of Q3, sales were officially down by -23.7%. Since that time, there has only been estimated industry sales numbers, based on the voluntary reporting from a minority of manufacturers.
• DesRosiers Automotive Consultants estimated for October that new car sales were down by -2.1%, followed by an unexpectedly large decline of -10.4% for November, which is the largest decline since the -16% result in June.

New Vehicles Sales Outlook

Our New Vehicle Sales Outlook remains unchanged from our last update. We continue to expect the 2020 official results to show a significant reduction in Canadian new vehicle sales. Last year saw a dramatic impact on both retail and fleet sales, due to weaker overall demand, interruption of operations and great economic uncertainty.

There are a number of other factors at play. This includes a reduction in the number of kilometers driven by consumers, due to millions of Canadians working from home. The various social distancing initiatives, resulting in high unemployment, and a severe erosion of consumer confidence, have all radically cooled the market. All these factors negatively impact consumer demand.

In our base economic scenario (A) from the spring of 2020, we had projected a 25% drop (compared to pre-COVID-19 projections) in new sales in 2020, to 1.436 million units. The market is currently at a decline of 21.6% and the end result is now expected to be similar to that value. In our initial deep economic recession scenario (B), we projected a 40% drop in new sales in 2020 to 1.149 million units. This was the scenario that was expected had retailers remained closed in large numbers, as they were in early April. Thankfully, that did not occur. In the longer-term, we expect new sales volume to return to pre-COVID-19 levels within five years’ time. For 2021, the return of sales to more normal levels hinge on our ability to deal with the effects of the virus and to rebuild the Canadian economy.


Canadian Black Book projects a slow build-up of used vehicle supply in the wholesale marketplace, for the winter months. The days to turn for used inventory remain considerably shorter than earlier in the pandemic, when inventory turnover stagnated, due to shutdowns of operations and consumers being in lockdown. For this past week, the 14-day moving average for days to turn for used cars remained static at 47 days.

• November’s estimated 10.4% drop in sales, means there are fewer trade-ins coming into the market.
• Many months of reduced new and used sales and a resulting reduction of trade-ins, have depleted the number of vehicles available to be bought and sold on the wholesale market.
• CBB believes this shortage to be temporary, with more supply expected in the coming months, especially as repossessions will begin to happen in greater numbers as personal bankruptcy filings increase and lenders begin to focus more resources on collecting past due accounts.
• For 2021, there are well over 400,000 leases expected to terminate, similar to the record number in 2020. These units coming to market in 2021 will help provide much-needed supply relief.


There has been a mild uptick in repossession activity in the industry, but it remains much lower than expected by many in the industry. We expect a slow increase in repo activity into 2021 which will bring some much-needed supply to the remarketing channels.

It was noted that the number of insolvency filings in October (this is the most current data) rose by 6.1% compared to the previous month. The total number of insolvencies was still 38% lower than October 2019. The positive side of bankruptcy and repossessions, if there is one, is that they do create used vehicle supply for the wholesale market.

There are several reasons for the lack of repossessions in 2020. At the beginning of the crisis, lenders offered relief for customers’ loan and lease payments (anywhere from 30 days to, in some cases, up to six months). This certainly could help many consumers get back on better financial footing and hopefully resume payments, when the deferrals concluded. Even for borrowers who are behind in their payments, it appears that many lenders are continuing to work with them to arrange plans for repayment that avoids the repossession of the vehicle. Prudent lenders realize that flooding the market with thousands of repossessed units will result in lower proceeds as prices will be depressed by a surge of supply.

About Canadian Black Book

For almost 60 years, Canadian Black Book has been the trusted and unbiased Canadian automotive industry source for vehicle values. Today the company has grown into a leading data provider of vehicle valuations, residual value forecast solutions and VIN decoding. Canadian Black Book tools and information are considered ‘The Authority’ for vehicle values not only by car dealers and manufacturers, but also the leasing, finance, insurance and wholesale sectors.

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