Yolanda Biswah Promoted to Senior Vice President and General Manager at CBB

August 26 2021

Canadian Black Book, Canada’s leading provider of automotive vehicle pricing and data analytical services, today announced the promotion of Yolanda Biswah to the role of Senior Vice President and General Manager. In this role, Biswah will be responsible for the day-to-day operations of Canadian Black Book, with oversight that includes building sales strategy, spearheading new products, and maintaining strong customer relationships.

Yolanda Biswah, Senior Vice President and General Manager at Canadian Black Book
Yolanda Biswah, Senior Vice President and General Manager at Canadian Black Book

“The successes that Yolanda has had over the years growing our sales and her tremendous reputation with our clients make her the ideal candidate to lead the next phase of growth at Canadian Black Book,” said Tom Cross, EVP, Hearst Transportation and President, Black Book. “We have been beyond pleased with her results and leadership, and I can think of no better choice to lead our operations in Canada.”

With over 28 years of sales and customer support management, Biswah has spent 16 years in the automotive industry. In 2015, she joined Canadian Black Book as the Director of Sales and Customer Experience. In 2020, she was promoted to the Vice President of Sales, Data Licensing.

In her new role, Biswah will continue to report to Jared Kalfus, EVP of Revenue at Black Book.“It has been an honor to watch Yolanda’s professional growth since she joined Canadian Black Book. I look forward to seeing where she leads the brand next,” said Kalfus. “She is an asset to not only our company, but to the industry as a whole.”

Biswah was profiled in Auto Remarketing Canada’s 2018 Women & Automotive Leadership edition. Since then, she has continued to trailblaze through her leadership positions, leading the Kathy Ward Memorial Golf Tournament, and, most recently, becoming the face of the Canadian Black Book Best Retained Value Awards.

“I am honored to continue Canadian Black Book’s history of strong, female leadership,” said Biswah. “This is a deep-rooted Canadian company, and I am proud to lead our diverse team. I look forward to being able to continue to bring advanced data and analytics to the market and fostering strong relationships with other automotive companies.”