Black Book® is a registered trademark of Hearst Business Media Corporation.
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We believe precise data reduces risk.

We exist to provide data and insights that allow you to make intelligent decisions every day.

Powering the automotive industry since 1961

1955

Black Book founded and books are sold out of a car

1962

Entered into partnership with William Ward Publishing who licensed Black Book trademark for use in Canada, which later became the preeminent source for vehicle values in Canada

1980

Bought by Hearst as part of United Technical Publication

1996

Launched Black Book Express - CD product for used car valuations

2001

First version of Web Services released

2004

Launched our first mobile product, Palm Pilot app

2010

First iPhone and Android apps released

2013

Web API released

2019

Retail Listings added

2021

Enhanced Vehicle Matching released

Our approach is what makes us different.

Precise data + Actionable insights = Intelligent Decisions

  • Precise data comes from combining advanced capabilities of our data scientists with industry expertise of our automotive analysts
  • More data than ever from more sources than anyone else
  • Flexible solutions that provide insights to make a difference for your business

That’s why we understand the factors that go into your decision-making and the impact they can have on your business better than anyone else.

Leaders driving
our team

Yolanda Biswah

President

Yolanda Biswah

President

Yolanda oversees Canadian data licensing sales for all of Canada. Our clients include OEMs, lenders, government, dealers, software providers, and marketing companies.

Yolanda joined CBB in November 2019, two months after 12 team members won the lottery. Yolanda had the pleasure of briefly working with people who laid the foundation for CBB and instilled the 60 year legacy of the company. She is excited to be part of the team that is charting the course for the next generation of CBB by redesigning, reintroducing, and solidifying our place in the Canadian automotive industry.

Biswah is passionate about mentorship, industry diversity and inclusion, and service leadership. Biswah was named one of ten “Notable Champions of Diversity” by Auto News Canada in 2022. She volunteers with Accelerate Auto, a non-profit in the automotive industry working to increase representation & diversity, and Gilda’s House. Biswah also serves as a volunteer for Hearst’s Level Up Ventures, which provides cash investment and services to early-stage, tech-enabled startups led by Black and Latinx founders.

James Hancock

Dr. Director, Business Development

James Hancock

Dr. Director, Business Development

James R. Hancock is Senior Director of Business Development at Canadian Black Book, where he leads OEM and captive finance partnerships across Canada. With more than 16 years of experience in the automotive industry, James has built a reputation as a trusted strategist in sales operations, remarketing, and residual value forecasting.

Throughout his career, James has helped both established OEMs and EV start-ups navigate evolving market dynamics, launch new brands, and implement strategies to strengthen profitability. His background includes leadership roles with Canadian Black Book, Mercedes-Benz USA, and emerging EV manufacturers, where he developed innovative remarketing frameworks, financing programs, and market entry strategies.

At Canadian Black Book, James works closely with manufacturers and financial institutions to deliver data-driven insights, strengthen remarketing readiness, and support clients in building programs that protect residual values, enhance customer retention, and drive long-term growth.

Julie Desjardins

Director of Sales, Data Licensing

Julie Desjardins

Director of Sales, Data Licensing

With over two decades of experience in the Automotive industry, Julie has a successful track record of customer service and sales achievements. She is goal driven to exceed sales expectations and makes every relationship with key accounts, partners and stakeholders a long lasting one. Her contributions have led her to earn multiple awards and recognitions for surpassing sales and expanding market share, enhancing customer loyalty .

Waqas Khan

Director of Sales, Data Licensing

Waqas Khan

Director of Sales, Data Licensing

Khan is a strategic and operational finance leader with over 15 years of experience in the Canadian Automotive industry with brands such as Mitsubishi, Subaru and Volvo.

He’s a licensed CPA with his BA and MBA specializing in Accounting and Corporate Finance. His most recent experience is in managing residual values through strategic planning with OEMs, improving RV forecasting, and enhancing retailer financials, while having successfully led digital transformation initiatives.

Daniel Ross

Senior Manager, Industry Insights & Residual Value Strategy

Daniel Ross

Senior Manager, Industry Insights & Residual Value Strategy

Daniel joined Canadian Black Book in 2017.  His entire career has been based in the automotive industry, and he graduated with a Bachelor of Business Administration degree from Georgian College’s Canadian Automotive Institute.

Daniel has worked in both the Aftermarket Service sector as well as with multiple auto manufacturers in Marketing, Logistics and Sales Operations.  Daniel lives in East Gwillimbury with his wife and two children.

David Robins

Principal Automotive Analyst and Head of Canadian Vehicle Valuations

David Robins

Principal Automotive Analyst and Head of Canadian Vehicle Valuations

David Robins is the Principal Automotive Analyst and Head of Canadian Vehicle Valuations at Canadian Black Book responsible for residual values and other data analytics.  He has been a part of the CBB team since 2012 and has contributed to the ongoing success of the company to date.

David holds a Specialized Honours BA in Economics from York University and a recipient of Auto Remarketing’s 40 under 40 award for 2018.