10.07.2025

Canadian Black Book Announces 2025 Best Retained Value Awards 

All vehicles retained an average of 67.5% of their original MSRP after 4 years, representing a slight increase from last year’s average of 67%.   

October 7, 2025 (Markham, ON) – Canadian Black Book, the leading provider of Canada’s used vehicle valuation data and residual value forecast solutions, announced its coveted 2025 Best Retained Value Awards.   

This year’s awards expanded recognition across electrified categories, with separate honours for PHEVs and BEVs in both mainstream and premium segments. Notably, the Chevrolet Bolt EV won BEV Car: Main, the Kia EV6 won BEV SUV: Main, while the Porsche Taycan and BMW iX topped the premium electric categories. 

This year has brought further uncertainty to the car market. As 4-year-old retention was anticipating a negative trend in 2025, we’ve now come to expect the Canadian car market to face a new challenge seemingly every 12 months. This has allowed values to once again increase, but by opening the electrified market wider through more EV and plug-in hybrid categories, it provided deeper insight into the highs and lows of demand and supply. Brands with broader lineups of hybrid and plug-in hybrids benefited this year. If the focus was solely on battery electric models, those brands have suffered. As a result, our year-over-year comparisons identify consistent strength behind mainstream gas-driven vehicles, especially for hybrids and plug-ins as our market gets only more convoluted for consumers. We congratulate those OEMs that have maintained their electrified plans to their benefit and welcome the transitionary strategies that are to come from those brands now building towards the bigger picture.

Among other notable winners:  

  • The Toyota Tacoma extended its unmatched streak as Small/Mid Pickup winner, now leading for 17 consecutive years. 
  • Toyota once again led all brands with the most category wins, including Corolla, Tundra, C-HR, 4Runner, and RAV4 Prime. 
  • Porsche continues its dominance in the Premium category with multiple wins, including the 911, Macan, and Panamera PHEV. 
  • BMW emerged as the Overall Brand: Electric winner, reflecting the growing strength of its EV lineup. 
  • Toyota C-HR repeats as the SUV: Main Sub-Compact/Compact winner, now building a 2-year streak. 
  • For another consecutive year, the Porsche Taycan led the BEV Car: Premium category, underscoring its luxury EV strength. 
  • Buick became the winner for Overall Brand: Most Improved. 

The winners for the 18th Annual CBB Best Retained Value Awards are as follows:    

Category   Winners  2nd  3rd  
Overall Brand Award: Mainstream  Toyota  Honda Ford
Overall Brand Award: Premium  Porsche  CadillacLexus 
Overall Brand Award: Electric  BMW  Kia Chevrolet 
Most Improved Buick  GMC BMW 
Car: Main Toyota Corolla  Toyota Camry  Toyota Prius 
Car: Premium  BMW 3-Series Cadillac CT5BMW 4-Series 
PHEV: Mainstream  Toyota Rav4 Prime Subaru Crosstrek PHEV Kia Sorento PHEV 
PHEV: Premium Porsche Panamera PHEV  Lexus NX-Series PHEV Porsche Cayenne PHEV 
Sport Car  Porsche 911  Porsche 718 Boxer Audi R8 
Small/Mid Pickup  Toyota Tacoma Ford Maverick GMC Colorado 
Full-Size Pickup Toyota Tundra  Ford Super-Duty  GMC Sierra HD
SUV: Main Sub-Compact/CompactToyota C-HR  Toyota Rav4 Toyota Corolla Cross 
SUV: Premium Sub-Compact/Compact Porsche Macan  Lexus UX-Series Acura RDX 
SUV: Main Mid/FullToyota 4Runner  Chevrolet Tahoe GMC Yukon 
SUV: Premium Mid/Full Mercedes-Benz G-Class  Lexus LX-Series Cadillac Escalade 
BEV Car: Main Chevrolet Bolt EV  Hyundai Kona EV Nissan Leaf 
BEV Car: PremiumPorsche Taycan BMW i4 Polestar 2 
BEV SUV: MainKia EV6  Hyundai Ioniq 5 Chevrolet Bolt EUV
BEV SUV: Premium BMW iX  Volvo C40 Tesla Model Y 
Commercial Van  Ram ProMaster City Ford Transit Connect Mercedes Metris 

Canadian Black Book will announce its 2026 Best Residual Value Awards in February 2026.    

Posted in: Awards, Press Releases