Canadian Black Book Launches Pulse

Pulse visualizes retail data to give unprecedented insight into the market

MARKHAM, ON (October 24, 2023) – Canadian Black Book, Canada’s leading automotive data and analytics source, today announced the debut of Pulse, a visualization tool that enables automotive professionals across various verticals to easily gain insights from retail market data to power their business-critical decisions.

OEMs, dealer groups, lenders, and others in the industry can use retail market data to maximize their profits while minimizing their risk.

“Pulse is an industry-leading tool that can be used without any internal development,” said Kyle Luck, Senior Vice President of Product and Technology at Black Book. “It’s never been easier to access detailed retail market insights that drive decision making.”

Pulse provides users with the ability to create segments from their own portfolio or by starting with a holistic view of the retail market. Segments can be filtered by vehicle, dealer, or geographic attributes. KPIs such as Daily Vehicle Volume, Average Listing Mileage, and Days on Market are then layered to provide insight into each specific segment.

“Pulse is another example of Canadian Black Book’s commitment to providing the automotive industry with the tools they need to empower their business decisions,” said Yolanda Biswah, President, of Canadian Black Book. “We are excited to officially introduce it to the market.”

For more information or to demo Pulse, please visit https://www.canadianblackbook.com/pulse/.