10.27.2026

Market Insights – 10/27/26

 Wholesale Prices, Week Ending October 24th, 2026

 The Canadian used wholesale market saw a decline of -0.40% in pricing for the week. Car segment prices decreased by -0.50% while the Truck/SUV segment decreased by -0.33%. The largest declines in the Car segments were seen in Mid-Size Car at -1.01% and Luxury Car with -0.66%. The largest declines in the Truck/SUV segments were Sub-Compact Crossover/SUV with -0.96% followed by Sub-Compact Luxury Crossover/SUV at -0.87%.

Car Segments 

• The overall Car Segment saw larger declines this week –0.50%, with the largest  decline in Mid-Size Cars at –1.01%.
• All reporting segments showed negative movement.

Truck / SUV Segments

• Last week truck values continued to decline with the overall Truck/SUV Market down -0.33%. The largest declines were Sub-Compact Crossover/SUV –0.96%, followed by  Sub-Compact Luxury Crossover/SUV -0.87%.
• Same as Car all Truck reporting segments showed negative movement as well.

Wholesale Market Commentary

• The Canadian market continues its downward trajectory, with the pace of decline accelerating from last week. Truck segment va lues experienced a 0.05% change, resulting in an overall decrease of –0.33%. Car segment values presented a 0.24% change, resulting in a –0.50% decrease. Just over 59% of market segments saw average value movements greater than ±$100.
• Auction inventory continues to hold at high levels, though upstream channels continue to receive priority access. Demand for high -quality vehicles remains strong on both sides of the border.

Used Retail Prices & Listing Volume 

The average listing price for used vehicles has slightly decreased, as the 14-day moving average was at $37,900. This analysis is based on approximately 165,000 used vehicles listed for sale on Canadian dealer lots.

Market Insights

Economics & Government

• Statistics Canada reported that the Inflation Rate rose to 3.1% in September, up from 3% in August. High prices for gasoline and diesel – up 19% on an annual basis – pushed the consumer price index above the Bank of Canada’s upper target range of 3%. On the positive side, grocery prices rose at a slower rate than August, up 1.7% year over year.
• The yield on Canadian 10-year government bonds increased slightly to 3.77%. The Canadian dollar is around $0.713 this Monday morning, up from $0.704 last week.

U.S. Market 

• The market saw continued buyer participation last week, with the auction conversion rate at 58%, while wholesale values continued to decline across both Cars and Trucks/SUVs. Retail conditions also showed signs of softening, with listing volumes increasing, retail prices declining, and days-to-turn rising toward 40 days.

Industry News

• Ford Canada appoints Ivan Boykin as next CEO – Boykin was most recently the global Executive Director of Yield Management for Ford, and will now succeed Bev Goodman as she shifts to Chief of Staff at Ford Motor Company, reporting to global CEO, Jim Farley. Goodman has been a 30-year veteran with Ford Canada, and led operations in Canada since 2021.

• The refreshed Lexus NX will employ only electrified powertrains in 2027 – the latest update to the Lexus lineup forgoes any gas-only variant with the new NX-series compact luxury crossover. The brand is not only simplifying the lineup but expecting increased volume with the latest model more focused on what customers want. Offering 3 core grades: Luxury, Executive and F Sport, the model will continue production out of Cambridge, ON.

• Government of Canada freezes vehicle emissions standards until 2029 – an official announcement reads, “maintaining the fleet average performance standard will provide manufacturers with near-term flexibility at a time when the industry is facing trade-related pressures,” that was jointly released by Prime Minister Mark Carney and Ontario Premier Doug Ford. Annual increases are scheduled to resume in 2030, with the sustained goal of 75% electrified vehicle sales by 2035.

• Chery Automobile Co. is weighing the possibility of establishing a Canadian manufacturing facility – as Chery looks to launch vehicle sales in Canada by the end of this year, the Chinese-EV brand recognizes the importance of having a manufacturing presence in Canada, even without the U.S. market opportunity as its main focus. This could come as a possible takeover of idle Canadian manufacturing plants.