10.06.2026
Market Insights – 10/6/26
Wholesale Prices, Week Ending October 3rd, 2026
The Canadian used wholesale market saw a decline of -0.12% in pricing for the week. Car segment prices decreased by -0.11% while the Truck/SUV segment decreased by -0.12%. Overall, the Minivan segment saw the biggest increase of +0.34%. The largest declines in the Car segments were seen in Sub-Compact Car at -0.45% and Premium Luxury Car with -0.33%. The largest declines in the Truck/SUV segments were Compact Van with -1.20% followed by Full Size Van at -0.56%.
| This Week | Last Week | 2017-2019 Average (Same Week) | |
| Car segments | -0.11% | -0.07% | -0.25% |
| Truck & SUV segments | -0.12% | -0.20% | -0.19% |
| Market | -0.12% | -0.14% | -0.22% |

Car Segments
- The overall Car Segment was down this week –0.11%, with the largest decline in Sub-Compact Cars at –0.45%.
- Showing positive movement were Premium Sporty Car +0.20% and Compact Car +0.06%.
Truck / SUV Segments
- Last week truck values continued to soften with the overall Truck Market down – 0.12%. The largest declines were recorded in the Compact Van segment –1.20%.
- Minivan +0.34%, segments posted the largest gain last week, followed by Small Pickup, and then Sub Compact Crossover at +0.09%.
Wholesale Market Commentary
- The decline in the Canadian market continued with its downward trend similar to the previous week. Truck segment values experienced a 0.08% change, resulting in an overall decrease of –0.12%. Car segment values presented a 0.04% shift, resulting in a –0.11% decrease. Just over 18% of market segments saw average value movements greater than ±$100.
- Auction inventory has returned to regular-high levels, though upstream channels continue to receive priority access. Demand for high-quality vehicles remains strong on both sides of the border.
Used Retail Prices & Listing Volume
The average listing price for used vehicles has slightly increased, as the 14-day moving average was at $38,250. This analysis is based on approximately 165,000 used vehicles listed for sale on Canadian dealer lots.
Market Insights
Economics & Government
- The federal government announced that the proposed “Pacific Link” pipeline which will transport oil from Alberta to the port in Delta, BC is a Project of NationalInterest. Construction is expected to begin in the fall of 2027.
- Statistics Canada reported that July GDP growth was flat as the increase in non-residential construction and electricity generation was offset by a decline in manufacturing, mining and quarrying.
- The yield on Canadian 10-year government bonds increased slightly to 3.86%. The Canadian dollar is around $0.704 this Monday morning, up from $0.701 last week.
U.S. Market
Wholesale depreciation continued at a pace similar to the previous week, with the overall market declining 0.73% as truck and SUV segments again outpaced cars in depreciation. Auction activity remained steady, but buyers became increasingly selective, continuing toreward clean, well-equipped, retail-ready inventory while applying greater discounts to higher-mileage vehicles, lower-content trims, and less desirable configurations. This growing separation between the strongest- and weakest-performing vehicles remains the defining trend in today’s wholesale market.
Industry News
Hyundai redesigns its best-selling Tucson Crossover for 2027 – for2027 the Tucson has undergone a significant redesign with all-new body-work and a tech-forward interior, while dropping the company’s 2.5L powerplant for its 1.6L turbo engine. The new Tucsongrows to 185″ long,nipping on the heels of some mid-size models.
BMW launches next-gen 3-Series Neue Klasse platform for both EV and Gas versions – while shifting production from Mexico back to Germany, BMW’s new 3-Series will launch an electric and gas version of the latest model with its new design language.
Hybrid sales grow in the U.S. and help Europe reach over 50% electrified sharefor the first time – electrified vehicles build momentum in North America, helping foreign brands like Toyota, Hyundai and Honda gain as Domestic brands lose in the U.S. In Europe, electrified market share reached over half the market with a 52% increase in BEV sales, with Chinese automakers reaching a record 11.7% market share.
Chery scheduling the launch ofJaecoo and Omoda brands in Canada before the end of this year – Chinese automakers look to bring brands to Canada, but so far none other than Jaecoo and Omoda, whichrepresent Chery have announced arrivalbefore the end of 2026.
Port of Vancouver hits a record high for auto imports in 2026 – The Annacis Auto Terminal landed 264,284 vehicles in 1H 2026 to record the most importsever in the first 6 months, and a 10% increase over last year. The increase comes as automakers find alternatives for vehicles subject to tariffs.
TalkAuto 2026 Registration Is Open
Registration is now open for TalkAuto 2026, taking place November 5, 2026, at Universal EventSpace in Vaughan, Ontario. Join automotive industry leaders for a day of insights, discussion, and networking.



