02.10.2026

Market Insights – 2/10/26

Wholesale Prices, Week Ending February 7th, 2026

The Canadian used wholesale market saw a decline of -0.71% in pricing for the week. Car segments prices decreased by –0.67% while the Truck/SUV segments decreased by -0.75%. Premium Sporty car saw and increase of +0.32%. The largest declines in the Car segments were seen in Sporty Car at -1.41% and Near Luxury Car with -1.27%. The largest declines in the Truck/SUV segments were Compact Van with -1.90% followed by Compact Crossover/SUV at -1.51%.

Car Segments

• Last week values softened, with overall car values down about 0.67 percent.
• The largest depreciations were seen in Sporty Car (-1.41%), Near Luxury Car (-1.27%), and Sub-Compact Car (-1.22%), with Compact Car also posting a notable decline (-1.05%).
• Those with the smallest drops were Mid-Size Car (-0.55%) and Prestige Luxury Car (-0.68%).
• One group exhibited an increase in price. That segment was Premium Sporty Car (+0.32%).

Truck / SUV Segments

• Last week values edged lower across the truck market, with overall truck values declining by about 0.75 percent.
• The largest depreciations were recorded in Compact Van (-1.90%), Compact Crossover/SUV (-1.51%), and Mid-Size Luxury Crossover/SUV (-0.99%), with Minivan also showing a comparable drop (-0.98%).
• The smallest declines were seen in Full-Size Crossover/SUV (-0.25%), Full-Size Luxury Crossover/SUV (-0.30%), and Full-Size Pickup (-0.46%).

Wholesale

The Canadian market’s trajectory continues to trend down, with a steeper decline compared to last week. Car segment values presented a 0.48% shift resulting in a total decline of –0.67%. Truck segment values reflected a 0.32% change, bringing its total decline to –0.75%. Just under 91% of market segments saw average value movements greater than ±$100. Monitored auction sale rates this week varied between 17.6% and 88.1%, averaging at 44.4%. Sales rates across auction lanes have shown ongoing fluctuations, influenced by political factors, economic uncertainty and sellers supporting firm floor prices. A decrease in supply has been noted; however upstream channels continue to hold priority sale access to inventory. Buyer demand for high-quality vehicles at auctions on both sides of the border persists.

Used Retail Prices & Listing Volume

The average listing price for used vehicles is slightly decreasing, as the 14-day moving average was at $36,850. This analysis is based on approximately 199,000 used vehicles listed for sale on Canadian dealer lots.

Market Insights

Economics & Government

• Prime Minister Carney unveiled Canada’s new Automotive Strategy which
  includes several key components: Replacement of the “EV Sales Mandate” with tailpipe emissions standards, reinstatement of an EV Rebate program, now called the Electric Vehicle Affordability Program (EVAP), offering rebates on qualifying models of up to $5,000 for fully electric vehicles and up to $2,500 on plug-in hybrid vehicles. $1.5 billion investment in a vehicle charging network, and $3.1 billion fund to help the automotive industry diversify to new markets.
• The yield on the Canadian 10-year government bonds has increased to 3.23%.
• The Canadian dollar is around $0.733 this Monday morning, a decrease from
  $0.737 a week prior.

U.S. Market

• Signs of the approaching spring market continued last week, with conversion improving and values rising across more segments. Gains were most pronounced among late-model units, with 0-to-2-year-olds posting increases in nineteen of the twenty-two segments.

Industry News

• The Liberal Government has released a new less stringent EV mandate to get to 90% EV sales by 2040. Along with the mandate was a renewal of a ZEV rebate now coined Electric Vehicle Affordability Plan (EVAP) providing $5,000 on EVs and $2,500 on Plug-in hybrids that achieve a starting MSRP below $50,000, but Canadian-made models are eligible without the MSRP threshold. This incentive decreases annually to 2030.
• January new car sales surprised last month, with a strong estimate of 114,000 vehicles sold, according to Desrosiers. Only a 2.9% drop against a strong January 2024 as tariff threats were heating up the sales environment.
• Toyota Motor Corporation has announced that its CEO, Koji Sato is becoming Vice Chairman and stepping into a newly minted role of Chief Industry Officer on April 1st. In his place, current CFO Kenta Kon will replace him.
• Stellantis records a$26.5B USD charge-off for its cancelled electric vehicle plans. The announcement caused its stock price to drop by 30%, bringing it to its lowest level since 2021.
• China is banning flush door handles on its electric vehicles as of January 1st next year, as there are safety concerns around owners getting stuck in their vehicles.
• Ford Motor Company has been meeting with Chinese EV maker, Xiaomi about a joint venture to produce vehicles in the U.S. Ford also has discussions with BYD as well.
• Nissan is rolling back its EV efforts while accelerating its intent to bring plug-in hybrids and extended-range EVs to market. This coincides with the decreased demand for full EVs but still support an electrified future.