5 mai 2026

Market Insights – 5/5/26

Wholesale Prices, Week Ending May 2nd,2026

The Canadian used wholesale market saw a decline of -0.32% in pricing for the week. Car segments prices decreased by -0.32% while the Truck/SUV segments decreased by -0.32%. Overall Full SizePickup segment saw the biggest increase of +0.59%. The largest declines in the Car segments were seen in Sub-Compact Car at -2.54% and Mid-Size Car with -0.75%. The largest declines in the Truck/SUV segments were Compact Van with -2.99% followed by Full-Size Van at -1.90%.

Car Segments

• Last week values softened, with cars down 0.32% overall.
• The largest declines came from Sub-Compact Car (-2.54%), followed by Mid-Size Car (-0.75%), and Prestige Luxury Car (-0.58%).
• The smallest declines were reflected in Compact Car (-0.12%) and Luxury Car (-0.23%).
• Gains were noted within the Near Luxury Car (+0.04%) and Sporty Car (+0.08%) segments.

Truck / SUV Segments

• Last week values softened, with trucks down 0.32% overall.
• The largest declines came from Compact Van (-2.99%), Full-Size Van (-1.90%), and Minivan (-1.17%), with Sub-Compact Luxury Crossover/SUV (-0.62%) also included.
• The smallest declines were Full-Size Luxury Crossover/SUV (-0.02%), Full-Size Crossover/SUV (-0.04%), Mid-Size Luxury Crossover/SUV (-0.08%).
• Full-Size Pickup (+0.59%) was the only segment to show a rise in values.

Wholesale

Downward pressure in the Canadian market continues, with a slightly steeper drop compared to last week. Car segment values shifted 0.19%, resulting in an overall drop of –0.32%. With a 0.02% change, truck segment values now reflect an overall decline of –0.32%. Approximately 55% of market segments saw average value movements greater than ±$100.Auction sale rates across watched lanes ranged from 24.3% to 84.6%, resulting in a 48.3% average. Fluctuations in auction performance continues, driven by political conditions and sellers standing firm on floor prices. Auction inventory has returned to normal levels; however upstream channels continue to hold priority sale access to inventory. Buyer demand for high-quality vehicles at auctions on both sides of the border persists.

Used Retail Prices & Listing Volume

The average listing price for used vehicles is slightly decreasing, as the 14-day moving average was at $37,600. This analysis is based on approximately 201,000 used vehicles listed for sale on Canadian dealer lots.

Market Insights

Economics & Government

• The Bank of Canada held its benchmark interest rate unchanged at 2.25%. The
  Bank is forecasting that oil prices will drop and US tariffs will be unchanged
  meaning that the current policy rate is “appropriate”.
• The yield on Canadian 10-year government bonds have increased slightly to
  3.34%.
• The Canadian dollar is around $0.731 this Monday morning, a slight decrease
  from $0.732 a week prior.

U.S. Market

• Signs of spring market stabilization are emerging, with gains slowing across Trucks and SUVs and 2–8-year-old Cars declining for a second straight week. While other age groups remain positive, momentum is easing with 0–2-year-olds rising just +0.11% (lowest since late February), and 8–16-year-olds increasing +0.08%, their smallest gain since March.

Industry News

• Tesla has launched its cheapest model in Canada. Utilizing the new Chinese tariff deal to its advantage, the EV brand has brought a Model 3RWD to the Canadian market at a price of $39,490, making it the lowest priced Tesla available ever. These Model 3’s will be built out of Tesla’s Gigi Shanghai facility instead of Fremont, California.
• Mercedes-Benz Canada has announced Susann Mayhead as its new President and CEO. Shereplaces Andreas Tetzloff as of May 1st who will be leaving the brand. Mayhead has had an illustrious career starting with Mercedes-Benz in 2000, most recently holding Member of the Board of Management position as Human Relations and Labor Relations Director at Mercedes-Benz Mobility AG.
• General Motors will be spending $691M on gas engines from its St. Catharines, ON engine plant as it develops its next generation V8 for Pick-up Truck and Full-size SUV applications.
• President Donald Trump will be raising tariffs on EU automobiles to 25% after he said that the European Union did not fully comply with a trade deal. While tariffs will be applied, they will not if any vehicle is produced within U.S. borders.
• Domestic car brands are expecting a refund on paid tariffs amounting to as much as $2.3 billion as the U.S. Supreme Court considered the tariffs to be unconstitutional in hearings from last month.
• Images have been shared of Chinese EV maker Chery has had models from its Omoda and Jaecoo brands land in Toronto. Models sighted included the Omoda 9 Plug-in hybrid, Jaecoo 5 electric SUV and premium sedan Xceed Sterra.