07.21.2026
Market Insights – 7/21/26
Canadian Wholesale Market Update -Week Ending July 18, 2026
Executive Summary
Wholesale prices declined for the seventh consecutive week, with the market down 0.42%. Truck & SUV segments continued to experience the greatest pressure (-0.62%), while Car segments showed relative stability (-0.17%). Although overall depreciation remains above historical seasonal norms, the pace of decline moderated slightly compared with the previous week.
Key Takeaways
Overall market declined 0.42%
✓ Truck & SUV segments remained the weakest (-0.62%)
✓ Car segments outperformed Trucks (-0.17%)
✓ Near Luxury Cars were the strongest segment (+0.26%)
✓ Largest weekly declines:
– Full-Size Luxury SUV (-1.70%)
– Subcompact Car (-1.70%)
– Compact Van (-1.34%)
Canadian Wholesale Market by Segment
Wholesale
Wholesale values continued their seasonal decline, with Truck & SUV segments experiencing greater depreciation than passenger cars. Approximately 45% of vehicle segments recorded movements exceeding ±$100, reflecting continued variability across the market. Auction conversion rates remain mixed, while demand for high-quality inventory continues to support stronger-than-average pricing. Upstream remarketing channels continue to retain many premium vehicles, limiting supply at physical auctions and supporting values for the best-condition units.
Car Segments
Truck / SUV Segments
Used Retail Prices & Listing Volume
The average listing price for used vehicles is slightly decreasing, as the 14-day moving average was at $36,900. This analysis is based on approximately 169,000 used vehicles listed for sale on Canadian dealer lots.
Market Insights Week Ending July 18, 2026
Economics & Government
Interest rate 10-Year Bond CAD/USD
2.25% 3.37% $0.712 USD
No Change Slightly Down Up from $0.706
Macroeconomic conditions remained stable this week as the Bank of Canada held its benchmark interest rate at 2.25% for a sixth consecutive meeting. Industry developments continue to be led by accelerating EV adoption, increased activity from Chinese automakers, and renewed investment in Canadian manufacturing.
U.S. Market Snapshot
Market Cars Trucks/SUVs
-0.48% -0.39% -0.51%
In the U.S., wholesale vehicle prices continued to soften, reflecting seasonal depreciation trends that are broadly consistent with Canadian market conditions.
Industry Headlines
EV Market
Zero-emission vehicle sales increased 20% year-over-year, supported by the reinstated federal incentive.
Chinese OEMs
Chinese-made EV sales reached 6,531 units, representing 25% of the quota allocated for the first six months.
Manufacturing
Canadian manufacturing sales rose for the fourth consecutive month, driven by automotive production.
OEM Investment
Ford and Unifor ratified a three-year agreement supporting a $1B investment in Oakville.
Product Strategy
Honda will discontinue the Prologue after MY2026 as it shifts its North American electrification strategy.