10.16.2024

Black Book Bolsters Sales Team with Hiring of Industry Veterans Waqas Khan and Geneviève Bonneau  

Markham, ON (October 16, 2024) – Canadian Black Book, the leading provider of automotive data and analytics, including vehicle valuations and residual value forecast solutions, today announced the appointment of two seasoned industry veterans, Waqas Khan and Geneviève Bonneau, to its sales team. They both take on the role of Director of Sales, Data Licensing. 

“We are excited to welcome Waqas and Geneviève to the Canadian Black Book family,” said Yolanda Biswah, President at Canadian Black Book. “Their extensive backgrounds and exceptional track records in driving sales will be a significant asset to our organization. They bring a wealth of experience and strong relationships within the automotive industry will help to continue to expand our reach.” 

Khan is a strategic and operational finance leader with over 15 years of experience in the Canadian Automotive industry with brands such as Mitsubishi, Subaru and Volvo. He’s a licensed CPA with his BA and MBA specializing in Accounting and Corporate Finance. His most recent experience is in managing residual values through strategic planning with OEMs, improving RV forecasting, and enhancing retailer financials, while having successfully led digital transformation initiatives.

“I’m thrilled to contribute to Black Book’s mission by providing insightful tools that enable partners to make informed business decisions for sustainable growth. Joining this innovative company represents a significant opportunity to apply my strategic expertise in enhancing value and optimizing financial outcomes,” said Waqas. 

Bonneau is a dynamic and driven leader with a distinguished career spanning various industries, bringing over two decades of experience in sales, project management, and team leadership. She holds a Bachelor of Arts in Public Communications with a minor in Business from Université Laval and has a successful history in building strong alliances and driving revenue growth, with roles across the automotive industry.  

“I am extremely excited to join and be a part of this company. My experience with multinational brands has equipped me to make a meaningful contribution to Canadian Black Book`s mission by building strong client partnerships and expanding its market presence. I am eager to leverage my expertise to empower Canadian Black Book`s partners with valuable insights and innovative business solutions, fostering sustainable growth and driving transformational change.”  

Khan and Bonneau will play key roles in expanding Black Book’s reach and solidifying its position as an industry leader.  

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