10.28.2024
Canadian Black Book Announces 2024 Best Retained Value Awards
All vehicles retained an average of 67% of their original MSRP, representing a decrease from last year’s average of 77%.
October 28, 2024 (Markham, ON) – Canadian Black Book, the leading provider of Canada’s used vehicle valuation data and residual value forecast solutions, announced its coveted 2024 Best Retained Value Awards.
For the 4th year in a row, Canadian Black Book presented 2 BEV categories to reflect the emerging trends in the industry. The Volkswagen ID.4 won the BEV Main category, and the Porsche Taycan was awarded top honours in the BEV Luxury category.
“As the industry recognized a significant price correction over the last 12 months, Retained Value has shown it is a bellwether of brand and vehicle strength in a volatile market. The winners this year have maintained course on their long-term strategies and led the way in electrification and the anticipation of consumers’ needs,” said Daniel Ross, Senior Manager, Industry Insights & Residual Value Strategy. “We are proud of our OEM partners who have understood these trends and utilized them to create great value for Canadian consumers in a marketplace riddled with affordability concern.”
Among other notable winners:
- In Small Pickup, the Toyota Tacoma has extended its streak of consecutive wins to 16 years in a row, the longest streak in award history
- Toyota has the most wins again in 2024, at 7, while Porsche is runner-up winning 5 categories
- In SUV: Luxury Sub-Compact/Compact, the Lexus UX-Series won, ending Porsche’s 5-year streak
- Toyota won the SUV: Main Sub -Compact category, upsetting Subaru’s 2-year streak
- Genesis becomes the winner for Overall Brand: Most Improved
- In the Overall categories, Toyota won Overall Brand: Car, and they won Overall Brand: SUV/Truck for the third year in a row, while Porsche won Overall Brand: Luxury for the fourth year in a row
The winners for the 17th Annual CBB Best Retained Value Awards are as follows:
| Category | Winners | 2nd | 3rd |
| Overall Brand Award: Car | Toyota | Mitsubishi | Chevrolet |
| Overall Brand Award: SUV/Truck | Toyota | Ford | Honda |
| Overall Brand Award: Luxury | Porsche | Lexus | Cadillac |
| Overall Brand Award: BEV | Porsche | Hyundai | Tesla |
| Most Improved | Genesis | Acura | Toyota |
| Car: Main | Toyota Corolla | Honda Insight | Toyota Prius |
| Car: Luxury | Lexus IS-Series | Merecedes-Benz-C Class | BMW-3 Series |
| Car: Prestige | Porsche Panamera | Mercedes-Benz S-Class | Lexus LS-Series |
| Sport Car: Main | Dodge Challenger | Chevrolet Camaro | Audi TT |
| Sport Car: Luxury | Porsche 911 | Chevrolet Corvette | Porsche 718 Boxer |
| Small Pickup | Toyota Tacoma | Chevrolet Colorado | Ford Ranger |
| Full-Size Pickup | Toyota Tundra | Chevrolet Silverado HD | Ford Super Duty |
| SUV: Main Sub-Compact | Toyota CH-R | Subaru Crosstrek | Hyundai Venue |
| SUV: Main Compact | Toyota Rav4 | Honda CR-V | Ford Bronco Sport |
| SUV: Main Mid/Full | Chevrolet Suburban | GMC Yukon | Toyota 4Runner |
| SUV: Luxury Sub-Compact/Compact | Lexus UX-Series | Lexus NX-Series | Porsche Macan |
| SUV: Luxury Mid/Full | Mercedes-Benz G-Class | Cadillac Escalade | Lexus LX-Series |
| BEV Main | Volkswagen ID.4 | Hyundai Kona EV | Nissan Leaf |
| BEV Luxury | Porsche Taycan | Telsa Model Y | BMW i3 |
| Commercial Van | Ford Transit Connect | Mercedes-Benz Metris | Chevrolet Express |
Canadian Black Book will announce its 2025 Best Residual Value Awards in early 2025.
Posted in: Awards, Press Releases