01.13.2026

Market Insights – 1/13/26

Wholesale Prices, Week Ending January 10th, 2026

The Canadian used wholesale market saw a decline of -0.41% in pricing for the week. Car segments prices decreased by –0.28% while the Truck/SUV segments decreased by -0.52. The largest declines in the Car segments were seen in Full-Size Car at -1.54% and Sub-Compact Car with -1.29%. The largest declines in the Truck/SUV segments were Sub Compact Crossover/SUV with -1.37% followed by Full-Size Crossover/SUV at -1.20%.

Car Segments

• Last week, values softened for cars, with the overall segment declining by 0.28%.
• The largest depreciations were seen in Full-Size Car (-1.54%), Sub-Compact Car (-1.29%), and Mid-Size Car (-0.95%).
• The smallest declines were recorded in Prestige Luxury Car (-0.11%), Premium Sporty Car (-0.11%), and Near Luxury Car (-0.13%).

Truck / SUV Segments

• Last week, prices edged lower for trucks, with overall values declining by 0.52%.
• The largest depreciations were led by Sub-Compact Crossover (-1.37%), Full-Size Crossover/SUV (-1.20%), Minivan and Compact Van (-0.77%), with Compact Crossover/SUV (-0.56%) also posting a notable decline.
• The smallest declines were seen in Compact Luxury Crossover/SUV (-0.12%), Full-Size Van (-0.25%), and Small Pickup (-0.27%).

Wholesale

The Canadian market’s downward trend continues, with a decline similar to its prior week. Truck segment values reflected a total decline of –0.52%, as it did in the week before. Car segment values recorded a 0.28% adjustment, bringing the total decline down to –0.28%. Just over 68% of market segments recorded an average value change exceeding ±$100. Monitored auction sale rates this week varied between 23.7% and 95%, averaging at 50.8%. Sales rates across auction lanes have shown ongoing fluctuations, influenced by economic uncertainty, political factors, and sellers supporting firm floor prices. An increase in supply has been noted for the start of the new year; however, upstream channels continue to hold priority sale access to inventory. Buyer demand for high-quality vehicles at auctions on both sides of the border persists.

Used Retail Prices & Listing Volume

The average listing price for used vehicles is slightly decreasing, as the 14-day moving average was at $36,700. This analysis is based on approximately 191,000 used vehicles listed for sale on Canadian dealer lots.

Market Insights

Economics & Government

• Canada’s trade balance shifted to a $0.58 billion deficit in October 2025 from a
  $0.24 billion surplus in September, though the shortfall was smaller than the
  expected $1.4 billion deficit. Exports rose 2.1% month-over-month to $65.61
  billion, with gains largely concentrated in the metals sector.
• Canada’s unemployment rate rose to 6.8% in December 2025, up from 6.5% in
  November and above market expectations of 6.6%, as more individuals entered
  the labor force in search of employment.
• Canada’s Ivey Purchasing Managers Index climbed to 51.9 in December 2025
  from 48.4 in November, surpassing market expectations of 49.5 and signaling a
  return to expansion after one month in contraction territory.
• The yield on the Canadian 10-year government bond decreased to 3.40%.
• The Canadian dollar is around $0.720 this Monday morning, down slightly from
  $0.727 a week prior.

U.S. Market

• Depreciation remained mild last week, with the market down –0.37% versus a pre-pandemic average of –0.54%. The auction conversion rate climbed to 64%, indicating firmer demand for clean, front-line units. The market remains stable and balanced, with mainstream segments holding steady and heavier pressure limited to premium and EV categories.

Industry News

• As Stellantis refocuses its electrified strategy on hybrids and range-extended EVs (EREVs) it announced the cancellation of its entire plug-in hybrid lineup, consisting of the 4xe trims of the Jeep Wrangler and Grand Cherokee along with the Chrysler Pacifica plug-in and Alfa Romeo Tonale plug-in.
• Ford has announced it will be discontinuing its longtime compact crossover staple, the Escape. As the model holds a significant share of Ford crossover sales and is the 2nd least expensive model available, next to the Maverick pick-up, dealers are left puzzled by the decision as affordability worsens now for the year.
• As the Canadian car market closed out 2025, new car sales were up 2% YoY after December sales came in 7.3% lower than in 2024. The increase can be attributed to the fast-paced market in the first half of the year as tariffs threatened new car prices earlier on.
• GM reported that its directional change on EV production will impact its4th quarter earnings as it digests a $7.1B USD charge amidst the slowing electric market.
• Volvo plans to launch its all-new electric version of its compact luxury crossover, the EX60. With up to810kmof range (not EPA confirmed) and fast charging providing up to340km in 10 minutes, this model looks overcome buyer concerns of range anxiety.
• The long-anticipated EV from Sony Honda Mobility (SHM) named Afeela premiered at the Consumer Electronics Show in Las Vegas, NV. A new SUV prototype was shown as an “early-stage concept”, It will join as the 2nd model introduced along with the Afeela 1 sedan, sharing design language with the’1′ but with a larger footprint.