01.21.2026

Market Insights – 1/20/26

Wholesale Prices, Week Ending January 17th, 2026

The Canadian used wholesale market saw a decline of -0.55% in pricing for the week. Car segments prices decreased by –0.50% while the Truck/SUV segments decreased by -0.60%. The largest declines in the Car segments were seen in Sub-Compact Car at -1.10% and Prestige Luxury Car with -0.78%. The largest declines in the Truck/SUV segments were Compact Van with -1.46% followed by Full-Size Crossover/SUV at -1.13%.

Car Segments

• Last week values softened across the car market, with overall prices down 0.50 percent.
• The largest declines were led by Sub-Compact Car (-1.10%), Prestige Luxury Car (-0.78%), and Near Luxury Car (-0.66%), with Luxury Car (-0.53%) also posting a notable drop.
• The smallest declines were seen in Sporty Car (-0.16%), Full-Size Car (-0.30%), and Premium Sporty Car (-0.33%).

Truck / SUV Segments

• Last week prices edged lower across the truck market, with overall values down 0.60 percent.
• The largest declines were led by Compact Van (-1.46%), Full-Size Pickup (-1.13%), and Minivan (-0.94%), with Sub-Compact Luxury Crossover (-0.93%) also recording a significant drop.
• The smallest declines were seen in Full-Size Van (-0.15%), Full-Size Luxury Crossover/SUV (-0.18%), and Compact Crossover/SUV (-0.30%).

Wholesale

The Canadian market’s downward trend continues, with a sharper decline than the previous week. Car segment values reflected 0.22% shift resulting in a total decline of –0.50%. With a 0.08% change this week, truck segment values now reflect a total drop of –0.60%. Nearly 73% of market segments saw average value movements greater than ±$100. Monitored auction sale rates this week varied between 19.8% and 89.4%, averaging at 51.6%. Sales rates across auction lanes have shown ongoing fluctuations, influenced by economic uncertainty, political factors, and sellers supporting firm floor prices. An increase in supply has been noted for the start of the new year; however, upstream channels continue to hold priority sale access to inventory. Buyer demand for high-quality vehicles at auctions on both sides of the border persists.

Used Retail Prices & Listing Volume

The average listing price for used vehicles is slightly decreasing, as the 14-day moving average was at $36,700. This analysis is based on approximately 199,000 used vehicles listed for sale on Canadian dealer lots.

Market Insights

Economics & Government

• Canadian Prime Minister Mark Carney will return home from his visit to
  China having struck several agreements and rekindled a long
  dormant relationship with the second largest economy in the world.
• Key takeaways from Carney’s trip: a MOU on further Chinese investment in
  Canadian energy, minerals and agriculture and a promise to remove or reduce
  tariffs on Canadian canola, peas and seafood by March 1.
• In return, Canada agreed to a quota on imported Chinese-made EV’s, starting at
  49,000 vehicles in 2026 at a tariff of 6.1%.
• Manufacturing sales in Canada declined by 1.2% in November 2025, weighed
  down by a drop in sales of motor vehicles and vehicle parts.
• The yield on the Canadian 10-year government bond decreased to 3.36%.
• The Canadian dollar is around $0.718 this Monday morning, down slightly from
  $0.720 a week prior.

U.S. Market

• The market continues to gain momentum, with the overall pace of depreciation slowing and auction conversion rates once again surpassing 60%. These trends point to strengthening demand and suggest that an early spring market is already taking shape.

Industry News

• Prime Minister Mark Carney has struck a tariff deal with China to bring Chinese EVs into Canada focused on affordability with pricing as low as $35,000 and the goal to attract Chinese investment into the country.
• Tesla sales decreased over 60% in 2025, as the EV carmaker suffered from the backlash of its CEO’s political positioning and the weakening market for EVs in North America.
• Stellantis recently announced its Dodge Hornet small crossover will no longer be on sale in North America. As the sister car to the Alfa Romeo Tonale, the Hornet came in both plug-in and gas-only versions, but is cancelled for the model year, while the Alfa continues in gas-only form.
• Ford has introduced a new Mustang variant in the Dark Horse SC trim (“SC” standing for Supercharged), which will employ the Mustang GTD’s 5.2 litre V8 sliding in between it and the regular Dark Horse. No pricing has-been released, but sales are scheduled to start in the summer.
• Honda Motor Company will be rolling out a new logo to apply to all its next generation electric and hybrid vehicles that will be introduced in 2027.
• Lincoln Motor Co. will be moving to a separate headquarters away from parent company Ford, providing the luxury arm its own space at the Michigan Central Station in Detroit in mid-February.